Privacy Policy

Privacy of our visitors is the foremost concern in Steel Exchange accessible through “steelexchange.in. This privacy policy statement explains what personal data Steel Exchange collects from your interaction on our website and how we use this data.

This privacy statement applies to our website Steel Exchange and all its subdomains. Please note that our websites may include links to other third-party websites that have their own privacy policies. If you provide any personal data to those websites, we are not responsible for how that data is used.

Definitions

• Data – All data you submit to Steel Exchange and information accessed by Steel Exchange during your visit to the website.
• Cookies – A file placed by this website on your computer when you access this website or use certain features. Cookies help websites remember your preferences and actions for some time.
• Data protection laws – Any applicable law related to the processing of Data, including GDPR, the IT Act 2000, and applicable Indian data protection regulations.
• GDPR – General Data Protection Regulation by the European Union.
• User – A natural person who accesses the website.

Consent

By using our Website, you hereby consent to our privacy policy and agree to its terms. You provide some information directly, such as when you fill inquiry forms, contact forms, request product information, subscribe to newsletters, or communicate with us.

When you are asked to provide personal data, you can choose whether to provide it.

Information We Collect

We collect information that can help us identify and communicate with you. This may include:

• First name and last name
• Email address
• Contact number
• Company details
• Address and location details
• Business requirements
• Other information provided through enquiry forms

We may also collect technical information such as IP address, browser details, device information, and website usage data.

How We Collect Data

We collect data through the following methods:

• Data provided directly by you
• Data collected automatically when you visit our website

How You Share Your Data

By using Steel Exchange, you may submit your data in various ways, including:

• Contacting us through website enquiry forms
• Sending emails or messages through available communication channels
• Requesting product/service information
• Subscribing to newsletters or updates
• Participating in promotional activities
• Providing information while interacting with our website pages

Data Collected Automatically

Some information is automatically collected when you visit our website. This information helps us improve website performance, user experience, content quality, navigation, and security.

Our servers and analytics service providers may collect information such as:

• IP address
• Browser type
• Operating system
• Device information
• Pages visited
• Time spent on website
• Website interaction patterns

This information is used to analyze website performance and improve our services.

How Do We Use Your Data?

Any or all collected data may be used to provide information related to Steel Exchange, improve user experience, process enquiries, and enhance our products and services.

Your data may be used for:

• Responding to your enquiries and requests
• Providing product and service information
• Improving website functionality and user experience
• Communicating updates, offers, and relevant information
• Conducting surveys and collecting feedback
• Managing marketing and promotional communication where consent is provided

We may also use cookies and similar technologies to provide relevant content and improve website performance.

Who We Share Your Data With

We may share your personal data with:

• Steel Exchange and associated entities for responding to enquiries and providing requested information
• Employees, vendors, service providers, and professional advisors who support our business operations
• Hosting providers, analytics providers, and technology partners who help us maintain and improve our systems

We generally do not share your personal information with third parties except when:

• You request us to share information
• Required by applicable laws or legal procedures
• Necessary to protect website security and prevent unauthorized activities

How We Keep Your Data Secure

We use appropriate technical and organizational measures to protect your personal data from unauthorized access, misuse, alteration, or disclosure.

If you believe your data has been misused or accessed without authorization, please contact us immediately.

Retention of Personal Data

Steel Exchange retains your personal data only for as long as required to provide services, respond to enquiries, maintain records, and comply with legal obligations.

Even after deletion, some information may remain in backups for security, audit, legal, or regulatory purposes.

Your Rights

When we process your personal data, you have the following rights:

• Right to Access: Request information about the personal data collected about you.
• Right to Correction: Request correction or updates to inaccurate information.
• Right to Deletion: Request deletion of your personal information where applicable.
• Right to Data Portability: Request transfer of your data to another organization.
• Right to Object: Object to certain types of data processing, including marketing communication.
• Right to Restrict Use: Request limitations on how your data is processed.

Where We Store Your Personal Data

Your data may be stored on secure hosting servers located in India or other regions depending on service providers used by Steel Exchange.

We ensure appropriate security measures are followed to protect your information.

Cookies

This Website uses cookies and similar tracking technologies to improve user experience, analyze website traffic, and personalize content.

Cookies help us:

• Improve website performance
• Understand visitor behavior
• Personalize user experience
• Enable website functionality
• Analyze traffic and engagement
• Support marketing and advertising activities

We use different types of cookies:

• Essential Cookies: Required for website functionality.
• Analytics Cookies: Used to understand website performance and visitor behavior.
• Advertising Cookies: Used for relevant marketing communication.

By using our Website, you consent to the use of cookies. You can manage or disable cookies through your browser settings.

User Consent

When you visit our Website, you may receive a notification requesting consent for cookie usage. You can accept or decline cookies. Some website features may not work properly if cookies are disabled.

Children’s Privacy

This Website is not intended for children under the age of 13. We do not knowingly collect personal data from children. If we discover that personal information has been collected from a child without appropriate consent, we will take necessary steps to remove such information.

Website Designing and Maintenance

This website is conceptualized, designed, developed, and digitally managed by Lead Sure Media Private Limited. From branding and content to website development, B2B lead generation, SEO, and digital marketing, every digital aspect of this website is managed by our team. While we maintain high standards of functionality, security, and user experience, the final content, product information, and updates provided on the website remain the responsibility of Steel Exchange.